I have saved reviewing products until I found one which I could really put my backing behind. Snip.ly is a great way of driving traffic to your website and building a social following. Snip.ly takes full advantage of social media. It allows you to share any website while linking to your own page - with call to actions - at the same time. It sounds confusing but is actually very simple, the … [Read more...]
Textual characteristics infographic
I have a concussion so I am keeping this nice and short. Yesterday I created an infographic on textual characteristics to go with my user engagement guide. Feel free to share it - credit is built in. I understand the wording is very basic but the visual is the important bit. Bloggers be colourful :) Engagement is the key to seo, writing style is the key to engagement . … [Read more...]
Patreon can make your hobby a job!
I have just launched my Patreon page. For bloggers Patreon is a great way of building traffic, even if you don't get funding. This post explains what Patreon is but also how to use it as a marketing platform, rather than a funding platform. I'm sure a lot of my readers will already know what Patreon is. For those of you who don't Patreon is an ongoing crowdfunding platform which allows content … [Read more...]
SEO Strategy Template - Keyword Planning Secrets For 2016
Good SEO strategies don't need to be complicated. In this post I take advantage of 3 very simple ranking factors. Anybody with a website should be able to follow this keyword planning template to get more search traffic and high rankings on Google. This template doubles as a case study into the efficiency of this keyword planning strategy. SEO is a long term game plan. Getting good high quality … [Read more...]
Google plus circles explained - the best network for SEO
Google didn't just create Google+ to compete with Facebook as a social network. They also created it to make their search results more accurate and personalised. The posts you write can appear above your followers organic Google listings. If you aren't using Google+, or if you aren't taking advantage of Google plus' circles your SEO is also missing out. Search engine optimisation is an … [Read more...]
Why I do what I do :)
I wanted to give a little history of optimise-u so people understand me a bit better - I am always here to help a small business, contact me using this form and ask for help - advice is free. I do a lot of free work and place my blogs where they can do... help both to build traffic and reputation but because also I believe small businesses are the way [forward]. Humans don't need large … [Read more...]
Convenience is king - We have too damn much content
In this post I explore a key element of web marketing, SEO, sales conversions and social follower acquisition. I look at a very simple idea which can lead to huge traffic and conversion gains. The internet is built around convenience. We use it to make our lives easy. You go online for a reason. Google are top dog on the block because people come to the web with a goal. They want to do something … [Read more...]
2 Top SEO Tips With Matt Cutts
I have been working my way through the Google Webmaster Channel on YouTube. Google has some great webmaster resources and one of Matt Cutts' videos really stood out. The title of the video is "What are the top 3-5 areas where SEOs make the most mistakes". Matt gives two truly excellent pieces of advice on how to improve your SEO which are just as useful now as two years ago when the video was … [Read more...]
Recent Comments