Lots of my audience are asking if readability affects SEO. This whole guide deals with the question of readability's place in your SEO strategy but is a little tongue in cheek - written to fail most popular readability tests while retaining meaning. I feel it is best read as a whole, but I also included two stand alone sections if you are looking for a clear answer to: Does readability affect … [Read more...]
Old Marketing Techniques in the New Media
'If you know where you come from, then you know where you are going'. Old Marketing techniques may be dated but it's amazing how the theories behind them are still hugely relevant, shaping our digital age. Google is now an authority we trust, usually giving us faith that the first search result will give us the information we are looking for. We no longer follow one source who has clear … [Read more...]
Question EVERYTHING: SEO Shorts
Some ideas are so obvious that they don't get the attention that they should. Questions are important for SEO. Creating discussion is an important part of blogging, web design and marketing in general. A simple question in the right place can leverage a very surprising amount of direct ranking factors. This SEO short explores how you can take advantage of the simplest of techniques to drastically … [Read more...]
Indirect Google Rank Manipulation: SEO Shorts
Welcome to my first SEO Short - looking at the difference between direct and indirect ranking factors on Google. Each post in this series lays out an easily digestible bite of SEO theory while encouraging further discussion. Treat this post like a Q and A; please comment any thoughts or feedback to make this series as good as possible. What is a indirect ranking factor - why would … [Read more...]
Chrome, CTR & Clubbing – A Unique Alternative to Backlinks
I am trying a different approach to my blogging here - closer to creative writing - and would love feedback. This method could be more effective than link building, if you aren't interested in my story then you can find the data here. T'was just past midnight this Friday. Bass shook the walls violently keeping the peasants (me et al) on the outside, longingly nodding our heads with less … [Read more...]
Guerrilla Content – Linkbuilding on Autopilot
Linkbuilding is an SEO staple. No matter how much some Googlers have come to hate the spam spewing brainchild that catapulted them to commercial royalty, links remain an important ranking signal. To some the most important of ranking signals. We all know how to build links, don't we? It's simple. Just create better content than your competition and they'll link to you! You can: Make an … [Read more...]
Flippa Guide – The Best Online Income Stream
Imagine being able to work anywhere in the world, only having to spend a few minutes each day to collect your salary. People dream of being their own boss. Flippa is an online auction house for websites, it capitalises on this dream and you can too by following my full Flippa Guide. This one page will give you all the free resources you need to make money online by flipping websites. Coding … [Read more...]
Complete SEO Strategy – Beginner to Advanced
I have written this guide looking at SEO in 2016 with the goal of being accessible to everybody. You may never have built a website before, you may have had one built for you. You may even be an SEO wizard. My goal was to make this guide different - full of useful, actionable, powerful advice which is objective. Most importantly a lot of this information is unique - you won't find these tactics … [Read more...]