Lots of my audience are asking if readability affects SEO. This whole guide deals with the question of readability’s place in your SEO strategy but is a little tongue in cheek – written to fail most popular readability tests while retaining meaning. I feel it is best read as a whole, but I also included two stand alone […]
Old Marketing Techniques in the New Media
‘If you know where you come from, then you know where you are going’. Old Marketing techniques may be dated but it’s amazing how the theories behind them are still hugely relevant, shaping our digital age. Google is now an authority we trust, usually giving us faith that the first search result will give us […]
Guerrilla Content – Linkbuilding on Autopilot
Linkbuilding is an SEO staple. No matter how much some Google employees have come to hate the spam spewing brainchild that catapulted them to commercial royalty, links remain an important ranking signal. To some the most important of ranking signals. We all know how to build links, don’t we? It’s simple. Just create better content […]
Chrome, CTR & Clubbing – A Unique Alternative to Backlinks
I am trying a different approach to my blogging here – closer to creative writing – and would love feedback. This method could be more effective than link building, if you aren’t interested in my story then you can find the data here. T’was just past midnight this Friday. Bass shook the walls violently keeping the peasants (me et al) on […]
Google spys on us. Here’s the evidence but does it matter?
I first wrote this two years ago in 2016. The information is all still accurate, only Google are no longer allowed to hide their practices. This preface is all new and the conclusion has been updated. I have focussed on the change in this timeframe and made a few changes to the existing text. Contents: […]
Beginner SEO: Leveraging The Hook
In order to make your business stand out you need a ‘hook’ or unique selling point (USP). Why would I go to you? What do you have to offer that somebody else doesn’t, maybe cheaper, maybe you are just closer. It’s actually far more simple than people think to appear above the organic listings on […]