Lots of my audience are asking if readability affects SEO. This whole guide deals with the question of readability’s place in your SEO strategy but is a little tongue in cheek – written to fail most popular readability tests while retaining meaning. I feel it is best read as a whole, but I also included two stand alone […]
Old Marketing Techniques in the New Media
‘If you know where you come from, then you know where you are going’. Old Marketing techniques may be dated but it’s amazing how the theories behind them are still hugely relevant, shaping our digital age. Google is now an authority we trust, usually giving us faith that the first search result will give us […]
Google spys on us. Here’s the evidence but does it matter?
I first wrote this two years ago in 2016. The information is all still accurate, only Google are no longer allowed to hide their practices. This preface is all new and the conclusion has been updated. I have focussed on the change in this timeframe and made a few changes to the existing text. Contents: […]
Question EVERYTHING: SEO Shorts
Some ideas are so obvious that they don’t get the attention that they should. Questions are important for SEO. Creating discussion is an important part of blogging, web design and marketing in general. A simple question in the right place can leverage a very surprising amount of direct ranking factors. This SEO short explores how you can take advantage […]
Indirect Google Rank Manipulation: SEO Shorts
Welcome to my first SEO Short – looking at the difference between direct and indirect ranking factors on Google. Each post in this series lays out an easily digestible bite of SEO theory while encouraging further discussion. Treat this post like a Q and A; please comment any thoughts or feedback to make this series as good as possible. What is a […]