Is Google spying on me? Google is one of the most prolific data mining companies in the world. They have been accused of profiling their user base with good reason. I've dug through Google's many privacy policies to clearly answer the question - does Google spy on you, and if so what's the extent? Google's primary goal as a search engine is to classify the internet so that people are able to … [Read more...]
Google Ranking Factors – How Much Do We Actually Know?
Today I wanted to continue the trend of my last couple of posts by looking at what we really know about the ranking factors used by Google's algorithm. What are our sources? How much of what we think is best practise can we truly be sure about and how much does it matter? Throughout this post I challenge what we consider to be a ranking factor. A lot of SEO is down to one person finding … [Read more...]
20+ Steps to improve user experience, engagement and SEO
You may think you know everything about search engines, but do you know everything about your user base? Today's post explores the overlap between social media, user experience(UX) and SEO. When they work together you'll have an excellent reputation, great engagement and lots of high quality, well converting traffic. This guide isn't all about building traffic. It's about keeping your traffic, … [Read more...]
Studying The Social Ranking Factors of Google
I wrote this blog because I couldn't find a good clear answer on how Google uses social signals in their search algorithm. This post looks at the evidence so you can decide for yourself. The use of social signals by search is one of the most heavily contested subjects in SEO. On one side you have people swearing blind that social has benefited them, a few case studies that indicate social … [Read more...]
How to Learn SEO marketing in 2016
Like all other disciplines learning SEO marketing requires practice. You can only learn with experience. This guide explores how to learn SEO; how you can gain the experience needed to optimise your own and other's websites for improved search traffic. I will supply you with the resources you need to learn without having to pay for an online course. There are many expensive courses out there … [Read more...]
How to Rank on the Cluttered Web
SEO is a fast moving industry. If own a website unlikely you have time to keep up with the rapidly changing world of Google, let alone optimising your site for all search engine's and their shifting standards. In this post I explore how you can solve Google's algorithm for yourself rather than following the latest unreliable trend; giving you insight into how Google know more about your audience … [Read more...]
How To Make Money From Your Forum
Forum’s often struggle to make money and sometimes have to resort to begging for donations in order to keep running. If you have the members you have the seed for an online business, but after extensive searching I have been unable to find any guides. If you want to learn how to make money from your forum read on. Community is everything – that’s what sets a forum apart from a chat-room. These … [Read more...]
Understanding – Why Does Google Own YouTube?
In 2006 Google bought YouTube for $1.6bn. At first this made a lot of sense: the largest text search engine purchased a major video host. Google are very quiet about the fact that YouTube has yet to break any major profit which leaves the obvious question - why would Google own YouTube if their motivation isn't profit? The answer may make be the key to understanding Google - and … [Read more...]
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