In order to make your business stand out you need a ‘hook’ or unique selling point (USP). Why would I go to you? What do you have to offer that somebody else doesn’t, maybe cheaper, maybe you are just closer. It’s actually far more simple than people think to appear above the organic listings on […]
How to Learn SEO marketing in 2016
Like all other disciplines learning SEO marketing requires practice. You can only learn with experience. This guide explores how to learn SEO; how you can gain the experience needed to optimise your own and other’s websites for improved search traffic. I will supply you with the resources you need to learn without having to pay for an […]
Word of mouth, customer loyalty and local SEO.
The aim of this blog entry is to explore how something like customer loyalty for a physical business can be used to improve SEO. Word of mouth has always been one of the best ways of attracting business but the internet age has changed how word of mouth works. On top of this Google has started […]
What’s wrong with guest blogging Matt?
Matt Cutts is the head of Google’s web spam team and runs a blog about SEO best practice. You can be fairly sure that when he gives a piece of advice it is worth following. Earlier this year he wrote on his blog that writing guest posts on other people’s blogs as a SEO technique […]