Today I wanted to continue the trend of my last couple of posts by looking at what we really know about the ranking factors used by Google’s algorithm. What are our sources? How much of what we think is best practise can we truly be sure about and how much does it matter? Throughout this post I challenge […]
20+ Steps to improve user experience, engagement and SEO
You may think you know everything about search engines, but do you know everything about your user base? Today’s post explores the overlap between social media, user experience(UX) and SEO. When they work together you’ll have an excellent reputation, great engagement and lots of high quality, well converting traffic. This guide isn’t all about building traffic. […]
Studying The Social Ranking Factors of Google
I wrote this blog because I couldn’t find a good clear answer on how Google uses social signals in their search algorithm. This post looks at the evidence so you can decide for yourself. The use of social signals by search is one of the most heavily contested subjects in SEO. On one side you have people swearing […]
How to Learn SEO marketing in 2016
Like all other disciplines learning SEO marketing requires practice. You can only learn with experience. This guide explores how to learn SEO; how you can gain the experience needed to optimise your own and other’s websites for improved search traffic. I will supply you with the resources you need to learn without having to pay for an […]
How to Rank on the Cluttered Web
SEO is a fast moving industry. If own a website unlikely you have time to keep up with the rapidly changing world of Google, let alone optimising your site for all search engine’s and their shifting standards. In this post I explore how you can solve Google’s algorithm for yourself rather than following the latest unreliable trend; giving you insight into how […]
SEO Strategy Template - Keyword Planning Secrets For 2016
Good SEO strategies don’t need to be complicated. In this post I take advantage of 3 very simple ranking factors. Anybody with a website should be able to follow this keyword planning template to get more search traffic and high rankings on Google. This template doubles as a case study into the efficiency of this keyword planning strategy. SEO is a long […]