In order to make your business stand out you need a ‘hook’ or unique selling point (USP). Why would I go to you? What do you have to offer that somebody else doesn’t, maybe cheaper, maybe you are just closer. It’s actually far more simple than people think to appear above the organic listings on […]
SEO Shorts
My SEO Shorts are all easily actionable pieces of advice around 500 words which should improve your return on investment or ranking on Google. They are generally aimed for small businesses and are more simple than my case studies which I link out to.
I generally give you one main point to implement which can have a real effect on small businesses.
SEO Shorts - Is having low time on site bad?
This is the shortest SEO short yet. I’m barely scraping in at 300 words so have a very quick read even by my other shorts’ standards. Like my case study on readability I hope this proves short content can still rank well. It’s intuitive isn’t it? You want your users engaging with your site. It’s basic […]
Question EVERYTHING: SEO Shorts
Some ideas are so obvious that they don’t get the attention that they should. Questions are important for SEO. Creating discussion is an important part of blogging, web design and marketing in general. A simple question in the right place can leverage a very surprising amount of direct ranking factors. This SEO short explores how you can take advantage […]
Indirect Google Rank Manipulation: SEO Shorts
Welcome to my first SEO Short - looking at the difference between direct and indirect ranking factors on Google. Each post in this series lays out an easily digestible bite of SEO theory while encouraging further discussion. Treat this post like a Q and A; please comment any thoughts or feedback to make this series as good as possible. What is a […]