Today I wanted to continue the trend of my last couple of posts by looking at what we really know about the ranking factors used by Google's algorithm. What are our sources? How much of what we think is best practise can we truly be sure about and how much does it matter? Throughout this post I challenge what we consider to be a ranking factor. A lot of SEO is down to one person finding … [Read more...]
Archives for May 2015
Studying The Social Ranking Factors of Google
I wrote this blog because I couldn't find a good clear answer on how Google uses social signals in their search algorithm. This post looks at the evidence so you can decide for yourself. The use of social signals by search is one of the most heavily contested subjects in SEO. On one side you have people swearing blind that social has benefited them, a few case studies that indicate social … [Read more...]
Patreon can make your hobby a job!
I have just launched my Patreon page. For bloggers Patreon is a great way of building traffic, even if you don't get funding. This post explains what Patreon is but also how to use it as a marketing platform, rather than a funding platform. I'm sure a lot of my readers will already know what Patreon is. For those of you who don't Patreon is an ongoing crowdfunding platform which allows content … [Read more...]
SEO Strategy Template - Keyword Planning Secrets For 2016
Good SEO strategies don't need to be complicated. In this post I take advantage of 3 very simple ranking factors. Anybody with a website should be able to follow this keyword planning template to get more search traffic and high rankings on Google. This template doubles as a case study into the efficiency of this keyword planning strategy. SEO is a long term game plan. Getting good high quality … [Read more...]
Google plus circles explained - the best network for SEO
Google didn't just create Google+ to compete with Facebook as a social network. They also created it to make their search results more accurate and personalised. The posts you write can appear above your followers organic Google listings. If you aren't using Google+, or if you aren't taking advantage of Google plus' circles your SEO is also missing out. Search engine optimisation is an … [Read more...]