If you are a registered charity sign up for Google non profits NOW. This brilliant program gives all approved members grants $10,000 every single month to use on Google Adwords (no matter what country you are in the grant is always in dollars). All you need to sign up is to be registered as a charity in one of these countries. Google non profits will give you so much budget that smaller … [Read more...]
Archives for February 2015
Readability and SEO - a case study
Contents: SEO Readability case study results How does Google score page readability What level of readability is best for SEO How to improve readability Over the last few days I have been working on a case study to try and find out what effect readability has on the ranking of your website. Google allows you to search by readability - scoring pages as having either basic, … [Read more...]
Cheap SEO = Bad, Expensive = Good - MYTH
There is a trend recently of people blogging about SEO myths. Links = SEO being a popular one. I wanted to address an issue close to my heart. I was very disappointed to see this article on Search Engine Watch as they are normally a good source of SEO news. While purporting to be "5 SEO Myths to Forget in 2015" the main bulk of the blog is in fact Kristine Schachinger trying to say that cheap … [Read more...]
Bing VS Google - What’s the best search engine?
Happy Friday. Just a short entry today. When I wrote my Bing SEO guide Google's market share was slowly shrinking. Google went from a 95% market share just a few years ago to closer to 75% now. I wanted to revisit why people might choose to use Bing over Google. Today is a particularly good day for this blog because Bing has just announced you can use them to order food and hotels without … [Read more...]
All about links’ SEO attributes
Links network the internet. They are how we get around online. Links can be very simple to implement into a website. They are also hugely important for SEO. In the past search engines have used the number and quality of links pointing at a website to gauge the quality of the site. They now seem to be trying to move away from this method. Correct use of links and their attributes still has a … [Read more...]
All about Engageability - Powerful Intermediate SEO
The last post I wrote was "what is SEO in 2015 - history and future" took a look at where SEO has come from and takes a guess at where it is going. I ended the blog by saying that engageability will be the SEO keyword of 2015. I wanted to write a follow up explaining what engageability is and how you can improve your engageability - and by doing so improve your SEO. Contents: What is … [Read more...]
Facebook ads for small business
Facebook is the largest social network and the second most used website after Google. With ~ 1.4 billion users each month. A huge amount of information is collected from users by Facebook every day to make adverts as relevant as possible. It is an excellent platform for small businesses to market themselves with. This guide will take you step by step through all the features that can be used when … [Read more...]
Niche Marketing Tactics
Creating an online audience from scratch is tricky. Traditional services and products have saturated online listings making it very hard for a new businesses to get their foot in the door. If you are a niche business, traditional online marketing like SEO and directories won't work at first. One large challenge for a new niche is making people aware enough of what you are offering to search online … [Read more...]