Bing is the second most used search engine with a market share of 18.2%. While Google holds a 67% share, Bing has been eating into this steadily for the last few years. SEO should include all search engines but usually the practices are just applied to appearing on Google. While the ranking factors between both are similar Bing's 18.2% share of the market is still a huge amount of potential … [Read more...]
Archives for January 2015
Voice Search Optimisation
Over the years Google have made their algorithm more and more complex. The end goal seems to be ensuring that the website with the most relevant content - not the highest budget appears first. Years ago techniques like keyword stuffing meant that the more keywords you repeated the higher you ranked - even if you were no longer making grammatical sense. This is good for the end user but also … [Read more...]
What is fetch as Google?
Today I wanted to give an overview of the Fetch as Google tool. On the surface this tool is a way of getting your website rapidly indexed. It also contains a rendering tool which allows for advanced SEO tweaking and debugging. For blog writers, and eCommerce stores regularly adding pages Fetch as Google is one of the quickest and easiest ways of getting your page listed on Google. As a part of … [Read more...]
Word of mouth, customer loyalty and local SEO.
The aim of this blog entry is to explore how something like customer loyalty for a physical business can be used to improve SEO. Word of mouth has always been one of the best ways of attracting business but the internet age has changed how word of mouth works. On top of this Google has started taking word of mouth into account on its listings in several interesting ways. Read on to learn how as … [Read more...]
Five Rookie SEO Mistakes
When doing consultations over and over I see the same easy to fix on page seo mistakes. I just wanted to do a short article that can be used as a checklist if you make your own websites or to see if your web designer knows what he is talking about from an SEO perspective. Click the links below to jump to the different sections Pages must have titles and main headings. Pages must have unique … [Read more...]
What’s wrong with guest blogging Matt?
Matt Cutts is the head of Google's web spam team and runs a blog about SEO best practice. You can be fairly sure that when he gives a piece of advice it is worth following. Earlier this year he wrote on his blog that writing guest posts on other people's blogs as a SEO technique is now a bad idea. This took the SEO world by storm because many blogs did just this regularly. It was way both to … [Read more...]