So you have decided that Google advertising is the way to go but either don't have a huge budget or don't want to jump into the deep end too quick. This is probably wise. If you aren't careful your advertising can become very expensive very quick. Here are some tips to get you the most relevant traffic through Google with the least spend. Contents: The Quality Score Landing … [Read more...]
Archives for December 2014
Indexability and Site Structure for SEO
Indexability is SEO jargon. Simply it refers to how easy it is for people to find things on your website. In practice it is usually applied to search engine spiders - the robots which search the internet finding new websites and then indexing them within the search engine's web (network). This post covers the basics of making your site indexable for SEO and creating a good structure for user … [Read more...]